Muhammad Usama Yousufosama-yousuf@hotmail.com

Walmart Marketplace

Walmart Marketplace Management by Muhammad Usama Yousuf

Item setup, content quality, Walmart Connect advertising, Brand Shop design, and launch planning for brands on Walmart Marketplace, drawn from managing a 40+ brand marketplace portfolio.

Muhammad Usama Yousuf
Muhammad Usama YousufFreelance marketplace brand manager. Walmart account management for Walmart sellers since 2021.
40+brands managed in one portfolio
1.08 to 1.44ROAS lift over four Walmart Connect rounds
16-monthlaunch and P&L models built through a second holiday season
01

Services

  • Item setup and content quality.Spec sheets, attribute completion, and listing quality score improvement that unlocks search visibility.
  • Walmart Connect advertising.Sponsored Search and Sponsored Video optimized on a recurring cadence, delivered as delta-only bulk files with separate negative keyword sheets each round.
  • Brand Shop and Shelf design.Photorealistic storefront mockups plus a module-by-module spec document covering image paths, hex codes, fonts, dimensions, and copy with character limits.
  • Launch and financial planning.Market entry strategy documents and multi-year P&L models built through at least one full holiday season.
  • Listing audits.Page-by-page audits of an item's content, images, pricing, and competitive position with a prioritized fix list.
02

Recent work

BrandWorkOutcome
Perfume oil brand, USFour rounds of Walmart Connect optimization on cheaper clicks1.08 to 1.44 ROAS
Australian faux-fur brandWalmart US launch strategy and a financial model through a second holiday season16 month model
Marketplace operator, USWalmart profit and loss forecast across the account16 month forecast
Fishing accessories brand, USFull listing audit of a flagship item27 page audit

Named engagements are published with permission. Further detail and references are available on request.

03

How access works

You add me as a user in Seller Center with the permissions the work requires, and advertising runs from your own Walmart Connect account. Every optimization round is delivered as a bulk file you review before upload, and no customer personal data is exported or stored outside the platform.

04

How an engagement runs

  1. Item and content auditSpec compliance, quality score, and what is quietly hiding your items from search.
  2. Fix, then advertiseWalmart Connect spend only goes on items that can convert once found.
  3. Optimize on a scheduleRecurring bid, keyword, and placement reviews with a report you can forward to leadership.
05

Pricing

Monthly managementItems, content, advertising, and reporting on a retainer
Monthly quote
Advertising onlyWalmart Connect optimization scoped to your ad spend
Monthly quote
Brand Shop designStorefront mockups and full module specification
Fixed project fee
Launch plan or auditStrategy document, financial model, or listing audit
Fixed project fee
Initial audit call30 minutes to review your account and confirm scope
Free

All pricing is quote-based and confirmed in writing before any work starts. Quotes depend on catalog size, monthly ad spend, and the number of marketplaces in scope. There are no setup fees and no charges for the initial audit conversation.

06

Contact

New to Walmart or stalled there? Send the item list and you will get a written note on what to look at first.

Email about your Walmart account

Based in Islamabad, Pakistan. Replies within one business day. Access is granted as a secondary user with least-privilege permissions, no buyer personal data is exported or stored, and working files are deleted at the end of an engagement. Full detail in the privacy policy and terms of service.