Muhammad Usama Yousufosama-yousuf@hotmail.com

TikTok Shop US and UK

TikTok Shop Management by Muhammad Usama Yousuf

Shop setup, compliance documentation, product listings, creator and affiliate programs, and performance analysis for brands selling on TikTok Shop in the US and UK. I have managed $10M+ in TikTok Shop GMV to date, including $7M for Eternal Perfume Oils, where I built the operation from zero and hold $160K in monthly sales on $23K of ad spend. I am the only Pakistani brand manager to have worked on GROWI.

Muhammad Usama Yousuf
Muhammad Usama YousufFreelance marketplace brand manager. TikTok Shop account management for TikTok Shop sellers since 2021.
$10M+total GMV managed across all shops to date
$7MGMV for Eternal Perfume Oils, built from zero
28,122active creators at peak, up from 729 in month one
8,000+creator videos, driving 93 to 95% of store revenue
$293,872peak single-month GMV
$160Kmonthly sales on $23K ad spend
01

Services

  • Shop setup and compliance.Category approvals, product certification uploads, and Safety Data Sheets for regulated goods such as fragrance oils and grooming products.
  • Bulk listing.Bulk upload files for full catalogs, image preparation, and creative briefs written for a feed rather than a search results page.
  • Creator and affiliate programs.Outreach, sample logistics, commission structures, and tracking of GMV back to individual creators and videos.
  • Performance analysis.Weekly review of video views, orders, and GMV by creator and product, so spend and samples follow what converts. Reports are built on shop data and public signals only.
  • Paid promotion.GMV Max and campaign setup with budgets tied to margin, not to reach.
02

Recent work

BrandWorkOutcome
Fragrance brand, UKBulk upload files, an image download pipeline, and creative briefs for a full catalog launch40 products listed
Beard-care brand, USCompliance intake spreadsheet and SDS documentation for the product lineApproved across the full line
Home fragrance brand, USSafety Data Sheets in OSHA HazCom 2012 and GHS format9 SDS documents
Eternal Perfume Oils, US128 outreach campaigns across invite, collab, message, and email; 41,320+ sample requests processed at a 76% ship-to-completion rate; three creator incentive contests; 114 SKUs with a hero gift set at $642,874 in creator-driven sales$160K monthly sales sustained since Oct 2025

Named engagements are published with permission. Further detail and references are available on request.

03

How access works

You add me as a sub-account in TikTok Shop Seller Center with the roles the work needs. Creator outreach runs from your shop's affiliate tools, and no customer personal data is exported or stored outside the platform.

04

How an engagement runs

  1. Get the shop compliant and liveDocumentation, category approval, and listings that pass review the first time.
  2. Build the creator pipelineOutreach, sampling rules, and commissions set so creators keep posting.
  3. Read the videos, move the budgetViews, orders, and GMV per video decide what gets boosted and who gets more product.
05

Pricing

Monthly managementListings, creator program, and performance reporting on a retainer
Monthly quote
Shop launchSetup, compliance documents, and bulk listing for a catalog
Fixed project fee
Compliance documentationSafety Data Sheets and certification support, priced per product
Per product
Initial audit call30 minutes to review your shop and confirm scope
Free

All pricing is quote-based and confirmed in writing before any work starts. Quotes depend on catalog size, monthly ad spend, and the number of marketplaces in scope. There are no setup fees and no charges for the initial audit conversation.

06

Contact

Launching, or stuck on approvals? Send the product line and where you are blocked.

Email about your TikTok Shop

Based in Islamabad, Pakistan. Replies within one business day. Access is granted as a secondary user with least-privilege permissions, no buyer personal data is exported or stored, and working files are deleted at the end of an engagement. Full detail in the privacy policy and terms of service.