Amazon, all marketplaces

Amazon Brand Management by Muhammad Usama Yousuf

Advertising optimization, listing and catalog work, and full account management for brands selling on Amazon in the US, Canada, UK, Germany, and every other marketplace. Over five years I have managed 100+ brands, including a US account I scaled solo from $1M to $7M in monthly revenue in eight months. I do the work myself.

Muhammad Usama Yousuf
Muhammad Usama YousufFreelance marketplace brand manager. Amazon account management for Amazon sellers since 2021.
$1M to $7Mmonthly revenue, one account, 8 months, solo
5,000SKUs and 2,000+ advertised ASINs managed alone
40+brands managed at one time
35+brand managers trained on PPC and listing SEO
01

Services

  • Advertising optimization.Sponsored Products, Sponsored Brands, and Sponsored Display, built from search-term data. Weekly bid and budget adjustments, keyword and ASIN harvesting into exact, phrase, and broad campaigns, and ad-group-level negation. Every change is delivered as a bulk file you can review before upload.
  • Listing and catalog management.Parent-child variation flat files, attribute and pricing audits, title and bullet rewrites within category style guides, image and A+ content briefs, and repair of suppressed or stranded listings.
  • Account management.Account health monitoring, case management with Seller Support, inventory and FBA replenishment planning, and profitability modeling with your real COGS and fees.
  • Compliance documentation.Safety Data Sheets in OSHA HazCom 2012 and GHS format for fragrance, oil, and grooming products, plus documentation for intellectual property complaints.
  • Automation and reporting.Scale Insights bid rules, keyword harvesting, negative logic, and dayparting that cut manual management time by about 60%, plus weekly Looker Studio dashboards tracking ACoS, TACoS, ROAS, and organic rank.
  • Product launches.Listing build, launch-period PPC, Vine enrolment, pricing, and early keyword ranking, with launch budget and cash-flow modelling before spend starts.
02

Recent work

BrandWorkOutcome
SJ Computers LLC, USSole account manager: campaign structure rebuilt from zero by category, price tier, and margin; weekly search-term harvesting; 5,000 SKUs of inventory, suppressions, and IP complaints handled without support staff7x monthly revenue, PPC sales $5K to $25K per day
Custom PC builder, USRebuilt the parent-child variation flat file and renamed 71 Sponsored Products campaigns (1,033 rows) to a single naming standard91 children live, zero duplicates
Bavarian apparel brand, US and CAMixed FBA and FBM catalog with COGS and fee modeling by fulfillment channel2 marketplaces on one model
Beard-care brand, USSafety Data Sheets for the full grooming line19 SDS documents
Byld Commerce, UtahHead of Amazon Private Label: Scale Insights bid rules, harvesting, negative logic, and dayparting for $100K+ monthly-sales brands with $25K+ ad spend60% less manual management time
Byld Commerce, UtahSenior brand manager on a 40+ brand Amazon portfolio: universal PPC campaign structure template, TACoS tracking, and a proprietary SEO listing tool50% faster listing builds, 35+ managers trained
The Piano Guys, USFull Amazon account: catalog health, PPC strategy, listing optimisation, and performance reporting1 account, end to end
RayPlay, USRoot cause analysis of competitor reviews, then launched ABC Magnetic Letters at $34.99 against a $9.99 market price3.5x market price, bestseller on all target keywords
Trends, USListing recovery for a 10-year leather lederhosen brand: Size to Color-Size variation theme change, GL category mismatch diagnosis, browse node correction, and PPC re-indexing7 days to organic sales recovery
Shopin Ecom, PakistanLed the Amazon private label department: product validation, PPC architecture from day one, and launch budget modelling per brand40+ private label launches
Tech Den, pickleball lineLaunch in a $7 average CPC category across the US, UK, and Germany, with weekly harvesting and three follow-on pack sizes$2.95 CPC, all keywords ranked in month one, PPC/organic 100/0 to 30/70
Multiple accountsCampaign recovery after an over-aggressive bid change, delivered as a delta-only bulk file that reverted bids and re-applied negatives1 upload to recover

Named engagements are published with permission. Further detail and references are available on request.

03

How access works

I never ask for your Seller Central login. You add me as a secondary user with only the permissions the work requires, typically Advertising, Inventory, and Reports. You can change or remove that access at any time from User Permissions. Customer personal data is not exported from your account, and every deliverable is a file you review before it goes live.

04

How an engagement runs

  1. AuditAccount health, listing gaps, and ad spend leakage, written up as a findings document within five business days of access.
  2. Fix the foundationCatalog, variations, images, and copy come first. Advertising on a broken listing wastes budget.
  3. Run and reportWeekly optimization and a one-page report you can forward to leadership.
05

Pricing

Monthly managementAdvertising, listings, and account management on a recurring retainer
Monthly quote
Advertising onlyPPC optimization and weekly reporting, scoped to your ad spend
Monthly quote
Project workFlat file rebuilds, listing audits, SDS documentation, forecasts
Fixed project fee
Initial audit call30 minutes to review your account and confirm scope
Free

All pricing is quote-based and confirmed in writing before any work starts. Quotes depend on catalog size, monthly ad spend, and the number of marketplaces in scope. There are no setup fees and no charges for the initial audit conversation.

06

Contact

Send your storefront link and what you want to fix first. You will get a written reply from me, not a sales call.

Email about your Amazon account

Based in Islamabad, Pakistan. Replies within one business day. Access is granted as a secondary user with least-privilege permissions, no buyer personal data is exported or stored, and working files are deleted at the end of an engagement. Full detail in the privacy policy and terms of service.